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Logo creation will go a long way toward defining your brand. The process of designing a logo is a labor of love. A company logo needs to be unique and memorable, therefore, thorough research is needed. Whether you choose to work with a design team, or use resources available to produce your company logo, you must be aware of how varying images, shapes, line thicknesses, typefaces, and colors will affect the outcome. You will want to eliminate any problems down the line when reproducing your logo for all of your printed materials. A logo is designed using vector art software. Adobe Illustrator is one of many. Vector graphics are not made up of pixels. Instead, vector art is comprised of paths, which are defined by a start and end point. A path can be a line, a square or any shape. Paths can be used to create simple or complex drawings. Because vector-based artwork is not made up of pixels, they can be scaled to a larger size and not lose their quality.